Examples of loyalty programs

Bonus

When making purchases using bonus loyalty program customer gets bonuses that can be used for partial payment for the next purchases.

Bonus loyalty program

Easy and user-friendly creation tool includes setting of key coefficients of getting and spending bonuses. Additional settings of the program allow to adjust characteristics of bonuses, for example, select their type and establish their validity period. It is an effective tool of interaction with customers where bonus program members are involved in the process of getting bonuses and partial payment for the purchases according to the coefficient set.

Areas to apply

  • Clothing, footwear, accessories, household goods stores
  • Chemists shops
  • Hair & beauty salons, SPA
  • Gas stations & car washes
  • Restaurants, cafes, bars
  • Entertainment centres
  • Tech equipment
  • Sports goods & tourism
  • Foodstuff

Advantages

  • Bonus program is the most cost-effective way of increasing customers’ loyalty;
  • Accumulated bonuses are of great value for customers, they allow to build strong relations with customers and motivate them to come again;
  • Bonus program contributes to an increase of loyalty to the store, place or brand by establishing mutually beneficial relations with customers rather than by price reduction for goods and services.

Fixed

A loyalty program with a fixed discount the same for every customer.

Example of a fixed loyalty program

Areas to apply

  • Hair & beauty salons, SPA
  • Gas stations & car washes
  • Medical centres
  • Restaurants, cafes, bars
  • Entertainment centres
  • Gyms

Advantages

  • Customers always know the exact size of the discount they will get;
  • Encourages clients to choose stores with the best discounts.

Cumulative

A discount program where the size of discount depends on the sum the customer has spent (amount of customers’ accumulations).

Cumulative loyalty program

For every purchase customer gets accumulations, and the bigger the size of accumulations is, the bigger discount he gets.

It’s possible to create accumulation stages by reaching which customers will get a bigger discount as a reward for their loyalty.

The illustration of loyalty program with such stages:

3 %
less than 6 purchases
5 %
from 6 to 8 purchases
7 %
from 8 purchases

Any settings can be configured arbitrarily based on the needs of your business. Thus, type of accumulations can be set in points, currency etc. An appropriate validity period of the program can also be established – it can be termless with constant accumulation or with limited validity period for example for busy holiday season.

Areas to apply

  • Clothing, footwear, accessories, household goods stores
  • Hair & beauty salons, SPA
  • Gas stations & car washes
  • Medical centres
  • Restaurants, cafes, bars
  • Entertainment centres
  • Perfumes & cosmetics
  • Gyms
  • Tech equipment
  • Sports goods & tourism
  • Computer equipment repair
  • Photo & video

Advantages

  • This kind of program is simple and clear, so it’s easy to organize and control it;
  • A flexible system that stimulates to buy more.

Buy more, save more

Loyalty program where customer gets a discount proportional to the purchase amount.

Buy more, save more discount

The bigger the purchase amount, the bigger discount is given to the customer.

Areas to apply

  • Clothing, footwear, accessories, household goods stores
  • Foodstuff
  • Entertainment centres

Advantages

  • Stimulates clients to make purchases not so often but spend more at a time.